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End2End rolls out mobile digital rights management solution with first customer
End2End, Europe’s leading provider of turnkey Managed Service Solutions for mobile operators, portals and handset manufacturers, today announced that it has rolled out a mobile digital rights management (DRM) solution with the first commercial customer in Europe.
End2End’s DRM Solution, which is based on the Open Mobile Alliance (OMA) version 1.0 DRM specification, is being used to protect content offered by the pan-European portal. The solution provides the ability to control content distribution and usage through the definition of usage rules for specific content objects, such as the prevention of content forwarding between end-users. New business models are also enabled, through the ability to set time limits and counter limits on content usage. The solution supports handsets that are DRM capable, as defined by the OMA specification.
End2End’s DRM solution is delivered as a Turnkey Managed Service Solution for mobile operators, service providers and portals that want to add DRM functionality to content download services, such as downloads of Java games. The solution is among the first commercially available digital rights management solutions in the market and plays a key role in making mobile data more attractive to major content providers.
“Proper digital rights management is a basic requirement in order for the mobile data market to continue growing and attracting more major content providers, who need to feel comfortable that their assets are being distributed in a controlled manner and that they will be appropriately paid,” says Atte Miettinen, Chief Marketing Officer of End2End. “We are excited to be among the first companies in the world to commercially roll out a DRM solution for protecting mobile content and will continue to leverage our expertise to continue to deliver industry-leading Managed Service Solutions that benefit mobile operators, content providers and other companies.”
About End2End
End2End is Europe's leading managed service provider for mobile data services. End2End operates a unique carrier-grade service delivery infrastructure from which it delivers third-party developed software solutions as managed services, as well as Technology Hosting and Outsourcing Services, to operators, portals, handset manufacturers and other companies. End2End's highly secure and scalable service delivery infrastructure, combined with an extensive network of best-of-breed partners, enables End2End's customers to source feature rich solutions with a shorter time-to-revenue, faster ROI and lower Total Cost of Ownership than in-house solutions. End2End's customers include leading mobile operators such as Vodafone, Orange, Proximus and SONOFON, as well as handset manufacturers such as Nokia Mobile Phones.
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