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Sonofon launches Multimedia Messaging Services (MMS) with turnkey solution from End2End and Openwave
SONOFON, the second largest operator in Denmark, announced today that it has launched Multimedia Messaging Services in Denmark through a turnkey solution delivered by End2End, the leading Mobile Application Infrastructure Provider in Europe and Openwave Systems Inc., the leading independent provider of open software products and services for the mobile communications industry. The turnkey MMS solution is based on Openwave?s Multimedia Messaging Service Center (MMSC) relay, message store and directory and is delivered as a turnkey managed service by End2End.
SONOFON?s customers have been able to send photo messages as well as create and distribute other multimedia messages since December 20th. To do this, they can use a composer available on SONOFON?s website, using pictures from personal gallery alongside MMS animations delivered by Iceland-based ZooM Hf.
To be able to send and receive multimedia messages, SONOFON?s customers need a camera phone that supports multimedia messaging over a GPRS network. However, no GPRS subscription is required. The customer can get the multimedia settings required for the use of the service by sending an SMS to the number 1221 with the text MMS N for Nokia and MMS E for SonyEricsson mobile phones. The price of a multimedia message is 3 DKK (? 0.40) for both post paid and prepaid users, which is well below the average price level in Europe. MMS animations and other content services have premium prices.
?Multimedia messaging represents a huge step forward in mobile data services and has a significant importance to us as a mobile operator,? says Ulrik Blow, CEO of SONOFON. ?We chose the turnkey solution from End2End and Openwave thanks to their unique ability to bring a feature rich solution to market quickly and with reduced risk and cost to SONOFON.?
?The launch of multimedia messaging illustrates SONOFON?s commitment to be a leader in the Danish mobile data market by continuously enhancing their service offering with innovative services and entertaining content,? says Tage Rasmussen, CEO of End2End, ?Our turnkey MMS solution delivered as managed service provides mobile operators with a very attractive business case to introducing multimedia messaging to their customers.?
?Sonofon has always provided innovation and service to its customers and the Openwave team is excited to partner with SONOFON and End2End to bring multimedia messaging services to the Danish market,? says Alex Hawker, Vice President and General Manager of Openwave. ?The advanced messaging infrastructure that Openwave delivered for SONOFON is based on our people?s mobile IQ gained from working in the Japanese multimedia messaging market for over the last two years. Its foundation is based on the same infrastructure that currently supports over 8 million active photo messaging users in Japan ?
SONOFON and End2End will continue their close partnership to expand the MMS service and content offering over the coming months.
About SONOFON
SONOFON is a Danish telecommunications company offering telecommunication services with a special emphasis on flexible, useful and above-all simple solutions. The company was incorporated in 1991 and has enjoyed continuous growth over the past ten years. Today SONOFON is the second largest telco in Denmark with more than a million mobile subscribers (83% of them post paid) and turnover of more than DKK 3bn. Please visit http://www.SONOFON.dk/ for more information.
About End2End
End2End is the leading managed service provider for mobile data solutions in Europe. Operating a unique, carrier-grade service delivery infrastructure, End2End provides third-party developed software solutions as managed services as well as technology hosting and outsourcing services to operators, portals, handset manufacturers and other companies.
End2End?s service delivery infrastructure combined with a strong network of best-of-breed partners enables End2End?s customers to source feature rich solutions with a faster ROI and lower Total Cost of Ownership than in-house solutions. End2End?s customers include leading mobile operators such as Vodafone, Orange and T-Mobile as well as handset manufacturers such as Nokia Mobile Phones.
About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of open software products and services for the communication industry. Openwave is a global company headquartered in Redwood City, California. For more information, please visit www.openwave.com.
Cautionary Note Regarding Forward Looking Statements: This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability to realize our strategic objectives by taking advantage of market opportunities in the Americas, Europe, the Middle East, and Asia; (b) the ability to make changes in business strategy, development plans and product offerings to respond to the needs of our current, new and potential customers, suppliers and strategic partners; (c) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; (d) the effects of our restructurings and the ability to successfully support our operations; (e) the potential negative reaction by our customers to our reduced size and market capitalization; (f) the ability to recruit and retain qualified, experienced employees; (g) the willingness of communication service providers to invest and improve their data networks; (h) the ability to successfully partner with other companies; (i) the ability to acquire additional companies and technologies and integrate such acquisitions; (j) increased global competition; (k) technological changes and developments; (l) general risks of the Internet and wireless and wireline telecommunications sectors; and (m) the uncertain economic and political climate in the United States and throughout the rest of the world and the potential that such climate may deteriorate further. For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2002 and subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's Web site at http://www.openwave.com/. The Company assumes no obligation to update the forward-looking statements included in this document.
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Openwave and the Openwave logo are trademarks and or registered trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.
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